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Zafosh is a contemporary womenswear brand known for timeless, elegant pieces designed to be worn beyond a single occasion.

If you're looking for refined, flattering silhouettes with a premium feel without designer price points, Pretty Lavish offers a modern, versatile wardrobe built around quality, longevity, and effortless style.

As a proven multi-category brand spanning occasionwear, knitwear, daywear and bridesmaids, it’s become a go-to for women building a wardrobe that works across multiple moments.

Born from two sisters, Samantha and Stephanie founded Zafosh in 2013 with a simple idea: to create modern womenswear that inspires confidence - where high street ease meets quiet luxury.

What began as a passion project in their living room quickly grew into something much bigger. From designing their first collection in their mum’s loft to building a contemporary brand just outside London, they have always stayed true to one goal: helping women feel their most confident selves.

Female strength, support and connection sit at the heart of Zafosh. As sisters, they've always believed in the power of community, and that belief continues to shape how Zafosh designs, communicates and shows up as a brand.

Today, we create modern, elevated fashion for every woman and every moment. From signature occasion wear and luxurious knitwear to sleek bridesmaid edits, each piece is designed with purpose, versatility and timeless appeal.

Zafosh specialises in modern, elevated womenswear across multiple categories:

• Occasionwear
  
• Bridesmaid dresses
  
• Knitwear
  
• Daywear
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Signature styles include:

• Keisha Maxi Bridesmaid Dress
  
• Lissy Ruffle Midaxi Dress
  
• Camille Oversized Borg Jumper
  
• Breya Satin Trousers
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Price Range: £35 - £188

We're proud to be more than a fashion brand. We care about the world around us, from conscious design choices and ethical responsbility to giving brand and supporting causes that matter to women.

• 51% of fabrics used in 2025 collections were recycled
  
• Bridesmaid collections transitioned to recycled chiffon, satin and crepe (AW25 onwards)
  
• 20% of garments fully sustainable with third-party certification
  
• Ongoing supplier partnerships to improve fabric certification

• Unlike fast fashion brands, Pretty Lavish focuses on small-batch production to reduce overproduction. This allows us to create more, considered collections designed for longevity.
  
• Forward ordering to minimise waste
  
• Recycled garments contain minimum 50% recycled fibres
  

This approach supports a long-term commitment to reducing impact while improving product longevity.

• Tommy's: UK leading pregnancy and baby charity funding research into miscarriage, stillbirth and premature birth.
  
• Salvation Army: International charitable organisation supporting vulnerable people through community services, housing and emergency aid.

You’ll love Zafosh if you’re looking for:

Elevated daywear and premium knitwear that feel effortless yet refined for everyday styling
Wedding guest or bridesmaid dresses that feel elevated but wearable again
Occasionwear that can transition seamlessly into your everyday wardrobe
High-quality fabrics and flattering fits without luxury pricing
A curated wardrobe of versatile, mix-and-match pieces designed for multiple moments

Positioning

• Accessible luxury womenswear brand
  
• Timeless, confidence-led fashion
  
• Modern occasionwear and bridesmaid specialist
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Brand Identity

• British, founder-led, sister-owned
  
• Community-driven and customer-focused
  
• Designed for versatility and longevity
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Product Focus

• Premium fabrics and elevated fit
  
• Occasionwear, knitwear, daywear and bridal
  
• Confidence-led design
  

Tone of Voice

• Elevated but approachable
  
• Confident, not overly promotional
  
• Focused on quality, emotion and wearability